Experience
2022 - Present
MINITAB
Manager, Content Marketing
Creating compelling, multi-channel content to build awareness, generate leads, and increase sales for an industry-leading SaaS company. Specializing in video and audio production for customer testimonials, blogs, landing pages, CTV commercials, display ads, print ads and more.
2019 - 2022
MOVEO
Associate Creative Director
Developed strategy and writing copy for print ads, websites, digital banners, radio, TV, billboards and more. Assisted with video production (planning, filming, editing, talent selection). Clients: Amita Health, Molex, Keck Medicine of USC, Mitutoyo, OSM Worldwide and more.
2018 - 2019
CENTRIC DIGITAL
Creative Consultant (Contract)
Developed copy and strategy for Humana Specialty Pharmacy website. Researched and wrote descriptions for medications and chronic conditions. Wrote/produced video testimonials and infographics to support patient journey.
2015 - 2018
NEWARK
Creative Manager
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Developed content & strategies for internal/external marketing efforts - product videos, banner ads, social media posts and more. Worked with electronics manufacturers to develop strategic campaigns.
2013 - 2014
BSWIFT
Creative Director
Established and managed in-house production department to create explainer videos for healthcare products and copy for decision support flow scripting.
2012 - 2013
ICROSSING
Associate Creative Director
Developed content for web, print, video, & audio. Managed creative team of writers and designers. Wrote copy for a variety of clients and media, including multiple winning new-business pitches.
2011 - 2012
REWARDS NETWORK
Sr. Copywriter
Created content for restauranteurs and diners. Provided video, audio, and photography services, including motion-graphic explainer videos and personalized microsites for restaurant-owners.
2007 - 2010
WHITTMANHART
Sr. Copywriter
Produced award-winning digital content for Harley-Davidson, SC Johnson, Sears and more. Created interactive experiences and social media campaigns, engaged in strategy sessions and creative planning.
2005 - 2006
RPM ADVERTISING
Sr. Copywriter
Wrote copy for print, web, radio, television and OOH for Horseshoe Casino, White Hen & more. Assisted with in-house production of commercials including original music and voice-overs for radio spots.
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2004 - 2005
DRAFT
Sr. Copywriter
Created compelling copy and strategic solutions for State Farm, M&M’s, CMS and more. Implemented brainstorming and strategy sessions and oversaw multiple winning new business pitches.
1999 - 2003
EURO RSCG
Copywriter
Wrote copy and assisted art directors with concepting and design for print ads, direct mail, web, broadcast, and collateral material. Clients include MTV, Bank of America, E*TRADE, Citibank, and more.
PROFESSIONAL SKILLS
FROM CONCEPT TO PRODUCTION
CONCEPTING
100%
STRATEGY
95%
COPYWRITING
100%
PHOTOGRAPHY
93%
VIDEO PRODUCTION
92%
AUDIO PRODUCTION
90%
Creative Director | Turning Strategy into Action
With more than 20 years of creative experience, I help organizations turn strategy into content that aligns teams, strengthens brands, and inspires action. I combine strategic thinking with innovative execution to ensure creative work delivers measurable business impact.
CONTACT
Let's connect and make some memorable content.
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Tel: 1-312-479-4326